ITALIAN LIFE indicates a lifestyle synonymous with quality, genuineness and taste. Make Italy aims at promoting this lifestyle through its wide selection of Italian excellencies.
ITALIAN LIFE embodies the sum of Italian territories and lifestyle values that are represented through food on tables all over the world. As a matter of fact, the highest representation of the Italian lifestyle is the relation between man and food. The meal is a very important moment to an Italian family: people gather round the table not only to eat but also to talk, to know each other, to devote some time to friends and relatives. Such an important moment requires care, dedication and tranquillity. Italian families devote part of their time to the precious moments of the meal and diligently choose what to eat. The fundamental criterion for this selection is the taste for good and genuine things, which is an intrinsic characteristic of Italian lifestyle. Moreover the special connection that ties Italian people with their territory encourages them to choose local products that are grown and manufactured in their homeland.
Like the Italian family, Make Italy selects only the best products in order to bring a piece of ITALIAN LIFE all over the world.